Making the right choices.

We are passionate about packaging. Our materials must be sustainable and must work brilliantly.

Saying no to unnecessary plastic.

Our brilliant laundry and dishwash plastic-free packs took over a year to develop. We believe they are a world first. We will always champion plastic-free solutions wherever possible.

Our recyclable/compostable packs protect your smol laundry and dishwash on their way to your home and include a new child-lock mechanism to impede access to younger children.

Refill, Reuse and Recycle.

Our fabulous fabric conditioner bottles are made using 100% post consumer recycled plastic plus you can return them to us for refill. They are also fully recyclable.

our boxes.

Our boxes are Forest Stewardship Council® (FSC) approved which means the board comes from responsibly managed forests.

We also print our packs using vegetable-based inks.