switch to everyday cleaning products that are great for you and better for our planet.
smol things make a big difference.
A revolution? Maybe just a smol one ;) Innovative, concentrated cleaning products, sustainably packaged, delivered direct whenever you need them. All at a fair price.
learn to #washwell with smol.
#washwell is all about smart washing and the small laundry changes we can all make to help us use less energy and less water, cutting our carbon footprint AND OUR BILLS.
Our card and paper comes from sustainably managed Forest Stewardship Council plantations; protecting habitats, old growth trees, biodiversity and ensuring zero deforestation.
100% plastic-free packaging for our laundry capsules (a world-first) and our dishwasher packs since 2020.
Our Leaping Bunny (the gold standard global award from Cruelty Free International) verifies we never test on animals and nor do others on our behalf.
All our products are free from animal ingredients and animal derivatives and we are very proud of our Vegan Choice Award.
smol is the only household cleaning brand to gain a Marie-Claire sustainability award for our significant cuts to home cleaning carbon emissions.