B Corp Certification only goes to companies that meet HIGH standards of both social and environmental performance. Companies that believe in:

prioritising people and the planet over profit 

using business as a force for good

being the change that they seek

All values that smol has worked hard to embody right since the start.

Certification is awarded by the non-profit B Lab; they assess every single part of a business and only certifies a company based on how you create value for your NON-shareholding stakeholders across 5 different areas of the company. 

  1. Governance. This area needs to display a desire to run your business to create positive results for people, communities and the planet… not just for shareholder profit.  
  2. Workers. This area looks at things like  wages, benefits, training, worker ownership and working environments.
  3. Community. This looks at suppliers, distributors, the local economy and community plus our practices around diversity, job creation and charity work. 
  4. Environment. We’re talking about the impact on climate, water, air, land and life. Conservation is also examined as is chemical reduction, alongside innovation to preserve the environment.
  5. Customer. Here a business is examined providing for certain groups of people that are traditionally under-served. 

Gaining our certification is just the start because this meticulous assessment has proved itself a brilliant tool for assessing smol’s social impact and sustainability. 

In fact it highlighted to us a useful list of best practices around engaging our employees, giving back to the community, working to conserve the environment and an awful lot more. 

It’s confirmed to us our areas of strength and flagged some we need to improve. It has also allowed us to benchmark ourselves against other companies in our field. 

All vital information as we continue to build a brilliant business that does good and puts back. 

Launching smol gave us the opportunity to benefit the planet, our workforce and our customers in the way we established ourselves. B Corp Certification is part and parcel of this and it’s important we realise this is a journey; that the need to evolve is constant and that we can work to change other cleaning brands for the better as we continue to cut carbon, chemicals and plastic.

We’re far from the finished article and there’s so much more to do. Through innovation, a strongly shared mission and the talents of our wonderful team, we’re excited to begin our B Corp journey and continue with our goal of cleaning up the planet.

Find out more about our B Corp journey here.