Reducing carbon emissions
We are one of the few laundry and cleaning brands to have conducted a full and independent LCA (lifecycle analysis) on our laundry capsules and dishwasher tablets, giving us absolute transparency on the emissions generated at each stage of production of our products.
Interestingly, for each smol laundry capsule used, 70% of the carbon emissions are generated by the energy used to heat the water and run the washing machine. That's why we're committed to reducing our own footprint whilst also sharing how best to use our products (check out our #washwell campaign for more info on smart ways to wash).
When it comes to the carbon emissions generated by detergent alone, each smol capsule generates 35% LESS carbon than the average detergent.
Since launch in 2018, customers switching to smol have helped to reduce carbon emissions by over 6000 tonnes - that's enough to heat more than 2200 UK homes, for a whole year!
How is our footprint lower than other brands?
- Our products are super concentrated despite using lower levels of added chemicals
- We use less packaging and choose more environmentally friendly materials
- Less chemicals means less production and transportation in our materials
- Smaller capsules mean more washes per pack, and more packs on each truck. Delivery to your door gives you one less reason to drive to the supermarket.
We're working with all our suppliers to find ways of reducing our footprint even further, including reviewing energy sources, product formulations and transport. If you would like more information on our LCA evaluation, please email us on firstname.lastname@example.org
Improving water conservation & quality
Water is our most precious resource and increasingly it's at the mercy of climate change.
Cleaning waste-water uses lots of energy, as does heating water. The more we limit our use, the more sustainable our household.
Most cleaning products are around 90% water. Why pointlessly ship water from place to place when it's already in your tap? Our surface sprays are tiny tablets posted through your door. Pop one into your bottle-for-life, add water and away you go.
We’re committed to reducing water across our products and we’re working with machine manufacturers to see how we can ALL reduce the water we use for cleaning and laundry.