The most effective concentrated laundry capsule in the world.
It took two years to develop our unique formulation. We call it smol technology; and our world-class laundry capsules are made to the highest quality standards.
Available in both bio and non-bio.
Our laundry capsules have been tested against industry standards and we are delighted that they perform better than or equal to the leading brands.
Our compact packaging is designed to keep our capsules safe in their journey to your home and to take minimum space in your cupboard.
The added closures are specifically designed to impede access to younger children. Always follow the 10 smol ways to stay safe.
We tested hundreds of different fragrances until we found one that we really loved. We think you will love it too.
Making a difference.
Using smol technology we have found a way to use fewer chemicals than other laundry capsules with no loss of cleaning performance.
Our packaging is made from both recycled and sustainable materials and is 100% recyclable too.