The most effective concentrated laundry capsule in the world.
It took two years to develop our unique formulation. We call it smol technology; and our world-class laundry capsules are made to the highest quality standards.
Available in both bio and non-bio.
Our laundry capsules have been tested against industry standards and we are delighted that they perform better than or equal to the leading brands.
Our revolutionary, plastic-free packaging is designed to keep our capsules safe in their journey to your home and to take minimum space in your cupboard.
The child-lock closure is specifically designed to impede access to younger children. Always follow the 10 smol ways to stay safe.
Our unique scent has been carefully crafted using ethically sourced essential oils to ensure it’s not overbearing or artificial just beautifully fresh and clean.
Making a difference.
Using smol technology we have found a way to use lower levels of added chemicals per wash when compared to the other capsule brands. Learn more here. What's more we have managed to achieve this with no loss to cleaning performance.
Our packaging is made from Forest Stewardship Council® approved, sustainable materials and is 100% recyclable too.
We are proud to say all our products are cruelty free, Leaping Bunny approved and 100% free of any animal derived ingredients.