1. ONE CAPSULE DOES IT ALL
2. NO OVERDOSING
One tiny 14ml capsule (compared to 55ml of Ariel liquid or 160ml of powder) means you’ll never use more than you should as they are precisely measured for a full load. No mess, no spills and no mould in your detergent drawer. Place a capsule in the back of your empty drum, add your laundry on top and you’re good to go.
3. LESS MICROPLASTIC SHEDDING
Washing with powder releases around 3 x the microfibres from your clothing than washing with capsules (which have the same impact on microfibre release as washing in water alone).*
4. A BETTER CLEAN
Capsule liquid gets to work straightaway compared to powder which takes time to dissolve. Undissolved powder is one of the leading call-out reasons for machine engineers as it clogs pumps and pipes leading to breakages. Powder also struggles to dissolve on lower temperatures leaving white stains on clothes.

5. 100% PLASTIC-FREE
smol capsules come in FSC approved cardboard packaging, which is fully recyclable with your paper. No more plastic bottles of liquid that don’t get recycled and no more powder cardboard boxes laminated in plastic that can be rejected at the recycling plants. Our capsules have also been certified free from microplastics by Flustix.
*Microfiber release from real soiled consumer laundry and the impact of fabric care products and washing conditions 2020 Lant, Hayward, Madusha, Peththawadu, Sheridan, Dean.