a big hello to a smol arrival!

Posted by smol on


We’re proudly sharing photos and spreading our exciting news. It’s been a long time coming but we’re so thrilled with our gorgeous new fabric conditioner. The smell is simply incredible and is the perfect complement to our smol laundry capsules.

Of course, it’s cruelty free and Leaping Bunny certified like all our products but we’re extra proud of the fact that it’s totally free of animal fat. Did you know that most fabric conditioners contain hidden animal fat?? 

We think it’s one of laundry’s dirtiest secrets that the key ingredient in most brands is actually rendered fat from cows, horses and sheep. It’s a cheap ingredient and sticks to the fibres of your clothing and this is why it’s popular with manufacturers.

We knew from the start that we didn’t want to go down that route so it’s taken a little longer to perfect our formulation but we hope you’ll agree it’s been well worth the wait.
Our wonderful fabric conditioner is 100% animal fat-free so you can smell less farmyard and more floral, fruity and fabulous!

Our beautiful bottles are already receiving lovely compliments, they are a wonderful shade of grey after all. We manufacture them from 100% post-consumer recycled waste so no new plastic is required at all - we only use plastic that has already been created and then discarded. This keeps it out of landfill, our oceans and the waste system. 

In turn they are 100% fully recyclable however we hope you will consider returning them to us for refill. The boxes we post them in are designed for this. For every 4 bottles you return, we will then donate 24 laundry washes to charities such as The Hygiene Bank. We’re calling this scheme “Rinse, Return and Lend a Hand!”. It’s great to think we can all help those living in hygiene poverty through something as simple as this and we look forward to our lovely customers getting behind this.

And the scent? Well, it’s just beautiful! Of course, it’s unique to smol so you won’t find it anywhere else and what’s more, the super-concentrated formula means just four pumps (8ml) should be all you need per wash. 

This incredible concentration not only cuts our transport (great for our carbon footprint) but also reduces the need for large plastic bottles. We know it’s important for you to free up space under the sink so we haven’t let you down! All this, plus it gives you powerful performance with a lower chemical content per dose. In fact, every compact twin pack gives enough doses for 128 washes so could last you a very long time indeed!

So why not give it a whirl? Signing up is simple, just a few quick questions to check how often you’ll need delivery and you’ll be good to go. Just sit back, relax and enjoy revitalised, fresh, clean laundry that smells amazing courtesy of our fabulous fabcon 💛

 

 

 

big is dead, long live smol.


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